As an enterprising individual, I have sharpened my abilities in marketing and social media management over the course of four years as an independent artist and musician. While developing these marketing skills, I have also participated in supporting small businesses with their marketing endeavors. I have managed a number of small businesses, including an Etsy shop, a YouTube channel, and a music-centric blog. My expertise encompasses tactics of digital marketing, evaluation of research data, allocation of advertising budget, fostering of customer relationships, promotion of customer engagement, optimization of SEO, and creation of brand and logo assets.